Recently we were working on the plan and schedule for summer classes at the local community theatre. Obviously you're going to get a lot more students if you schedule things at a time people can get there, and offer the types of classes people want. To figure that out, it helps to get a picture of what the parents are dealing with when they go to figure out what their kids are doing in the summer. I knew it would be a lot of things, but I was still surprised at how quickly the whole page filled up. This is why making things super simple for parents is so important. Their heads are already filled up with all of this stuff. This really helped me as we created our plan, maybe it's useful to you too. Or, you can just contemplate it and say, "Wow." I did that too.